The Golden Circle at it’s core teaches us to ask the question of why we do what we do in the world of business and life and the fact that the two are becoming ever less separated from one other. If we can start with the why, the purpose of your goals, your ideals and beliefs will be something that is engraved into the how and what it is that you do.
Those of whom believe in what you believe will see this. Those of whom who wish to achieve a similar goal, who wish to see a similar ideal succeed in a world where it does not yet will join you in the great cause.
This generation is at the greatest crossroad in human kind. We are stuck in between the way we have always done things and the modern world where anything and everything has been enabled and opened up for us. For once people truly have access to global information and opportunities and with this we each seek for more purpose than ever.
The great challenge of our generation will not be to find what our purpose is, the challenge for our generation is creating a world where everyone has a sense of purpose. Purpose is that sense that we are part of something bigger than ourselves, that we are needed, that we have something better ahead to work for. Purpose is what creates true happiness. I truly believe these words and they’re not just mine, they’re shared by many who believe in humanity.
With this in mind, I believe it is one of the most important things in life to ask ourselves why we do what we do, why we follow the things we do, why we believe what others believe and most importantly, once we’ve found purpose within, how we can create a sense of purpose for others.
Feature image – Awoken by my thoughts early in the morning as often happens, I leap to my desk to brainstorm ideas and put my thoughts on paper. Taken on the 7th of June 2020.